The more we know about our users, the better the experience we can offer them. But how do we build a strong relationship with our customers, if we have disparate or missing visitor data? And once we have a strong foundation of customer insight, how can we elevate the way we use it to spark real chemistry and trust?

 

This session will explore how Museum Wales took visitor engagement at seven museum sites spread across the country, from speed date to soul mate by marrying ‘best in breed’ service design, with hyper flexible UI to offer a slicker, quicker online experience for visitors. After adopting a new CRM system that unified free admissions, ticketed events and philanthropic memberships, this multi-site venue has now successfully rekindled visitor relationships and streamlined its customer data. Join us as they share their tips for creating the ultimate love language by combining CRM functionality with integrated front-end tools.

 

If you work in museum ticketing, visitor insights, or customer experience and want practical ideas about how to unify your data and deliver a smoother visitor journey from first click to front-of-house, this talk is the perfect place to kick-start your thinking.