Museums and heritage venues are under growing pressure to do more with less, widen access, improve visitor satisfaction and strengthen earned income. Yet one major opportunity is often overlooked: multilingual guided tours.

 

Too often, language provision is treated as a service challenge or an added cost. In reality, new approaches to multilingual guiding can help venues reach wider audiences, improve tour quality, support guides more effectively and make guided experiences more commercially sustainable.

 

In this session, John Boulding of Vox Group explores how multilingual live guiding is evolving through better audio systems, AI-supported translation and smarter operating models. He will look at how venues can reduce fragmentation, consolidate demand into stronger group tours, improve the visitor experience for both groups and independent visitors, and capture more value from guided activity that may otherwise sit outside their control.

 

The session will be especially relevant to museums and heritage organisations seeking practical ways to balance access, quality and revenue in a challenging operating climate.