Sponsored by
About the winner:
A really creative campaign about a single object which couldn't be revealed until the last minute and which was delivered in a very short period of time to great effect.
Marketing Campaign
The Winner
WINNER Bodleian Libraries, Promotion of Bodleian Libraries' 12 millionth book - the 'lost Shelley Poem'
Highly Commended
- Victoria and Albert Museum, Alexander McQueen: Savage Beauty
Shortlisted
- Royal Air Force Museum, Entrant for National Lottery Awards 2015
- The Courtauld Gallery, Egon Schiele: The Radical Nude
- Lincoln Castle, Lincolnshire County Council, Re-opening after £22m restoration
Organisation: Bodleian Libraries
Project: Promotion of Bodleian Libraries’ 12 millionth book – the ‘lost Shelley Poem
Year: 2016