Speaker: Stephen Spencer Ambience Director, Stephen Spencer + Associates and Robert Bowey, Sustainability Director, Distinkt
Drawing on real examples from across the cultural and retail sectors, the talk will show how Sustainable practices can be applied to retail through STARS to transform retail from a simple shop into an integrated part of the visitor experience.
The STARS framework is designed to enhance sustainability by helping organisations to be more purposeful, people-centric, and profitable. It includes:
● Aligning your retail offer with your organisation’s STORY
● Empowering TEAMS to tell that story
● Designing AMBIENCE that encourage discovery and spend
● Understanding your RECIPIENTS (audiences)
Ultimately building commercially SUSTAINABLE models with environmental, social and cultural values at its heart.
This talk is designed for professionals across museums, heritage sites and cultural attractions, and will demonstrate how a retail strategy designed around STARS can turn everyday transactions into memorable experiences that build sustainable futures
Stephen Spencer
Robert Bowey
