Talks 2019

Image credit: ‘Absolute Unit’ The Museum of English Rural Life

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  • Wednesday 15 May
    • 10:15
      -
      10:55

      Selling is service: how to motivate your teams and boost sales

      Location: Engaging New Visitors - Theatre 2

      Using case studies from some of his clients including the National Gallery, Kew Gardens, Wembley Stadium and Blenheim Palace; Bala will share his insights on what training and motivational methods have the greatest impact and fiscal results. Bala McAlinn, Director at Boo Productions & First

      Speakers: Boo Productions, Ruff Trade Training
    • 10:15
      -
      10:55

      Other voices, other views – developing community partnerships

      Location: Understanding Your Visitors - Theatre 3

      Developing partnerships and co-creation with our communities; using historic collections to engage in contemporary issues. The Museum of English Rural Life completed the “Our Country Lives” HLF funded redevelopment activity plan in 2018. We will use our experience of community engagement and co-creation activity to

      Speakers: Museum of English Rural Life
    • 10:30
      -
      11:10

      TBA

      Location: Exhibition Design + Interpretation - Theatre 4

      More information to follow soon …

    • 11:15
      -
      11:55

      Culture, Health and Wellbeing update

      Location: Engaging New Visitors - Theatre 2

      The past year has seen key developments for museums interested in health and wellbeing, including announcements on social prescribing, to a new national strategy for tackling loneliness, and the formation of a new Culture, Health and Wellbeing Alliance in the sector. Find out more in

      Speakers: Culture Health and Wellbeing Alliance, The Fitzwilliam Museum
    • 11:15
      -
      11:55

      Understanding and engaging young people

      Location: Understanding Your Visitors - Theatre 3

      Are you ready to take a risk? Discover how Headstone Manor & Museum took the lead from youth, to re-explore their events, activities, volunteering, marketing and social media to add that little bit of magic! Laura Coughlin, Learning and Access Officer and Hailey Baxter, Youth and

      Speakers: Headstone Manor & Museum
    • 11:30
      -
      12:10

      Living Cultures: Collaborating with Maasai partners at the Pitt Rivers Museum

      Location: Exhibition Design + Interpretation - Theatre 4

      The Pitt Rivers has a long history of working with indigenous communities. Hear about the Living Cultures project: a collaboration with members of the Maasai community aimed at realigning the complex narratives of Maasai material culture in the museum collections. Joanna Cole, Assistant Curator and Nicholas

      Speakers: Pitt Rivers Museum - University of Oxford
    • 12:15
      -
      12:55

      Creating a YouTube star: how English Heritage’s Victorian cook captured the imagination of millions

      Location: Engaging New Visitors - Theatre 2

      Hear how English Heritage’s in-house content team made Victorian cook Mrs Crocombe a YouTube star with an audience of millions, and how they are learning from that experience to create new, engaging heritage content which is winning over new audiences. Gareth Clifford, Senior Content Marketing

      Speakers: English Heritage
    • 12:15
      -
      12:55

      Small scale audience research = big insight

      Location: Understanding Your Visitors - Theatre 3

      In this talk you’ll hear how new research and new programming have revealed the key ingredients for large scale artistic and commemorative events at the Tower, and how small-scale audience research can reveal big insights into the relationship between heritage site, art, and audience. Dr

      Speakers: Historic Royal Palaces
    • 12:30
      -
      13:10

      Challenging the narrative: how we learnt from our Holocaust survivors

      Location: Exhibition Design + Interpretation - Theatre 4

      PLB and the Holocaust Survivors Friendship Association (HSFA) collaborated to create the Holocaust Exhibition and Learning Centre in Huddersfield. We explore the challenges faced whilst interpreting the events of the Holocaust through the eyes of the individual, using personal testimony and a few cherished objects.

      Speakers: Holocaust Exhibition & Learning Centre, PLB LTD
    • 13:15
      -
      13:55

      Conserving The Painted Hall: an opportunity to create a unique visitor experience

      Location: Engaging New Visitors - Theatre 2

      In 2016 the Greenwich Foundation embarked on one of the largest conservation projects in Europe, conserving 40,000 sq ft of the magnificent interior of the Painted Hall. Over 80,000 visitors were given access to the conservation work via a huge scaffolding. William Palin, Conservation Director,

      Speakers: English Heritage
    • 13:15
      -
      13:55

      Putting visitors first – how a closer relationship makes the difference

      Location: Understanding Your Visitors - Theatre 3

      Derby Museums believe strongly in using deep understanding and relationships with visitors to drive all aspects of a visit – from first greeting to the café, displays and creating whole museums. Tony shares Derby’s approach and explores the implications of working in partnership with visitors.

      Speakers: Derby Museums
    • 13:30
      -
      14:10

      Volunteer Museum Mentors: creating a diverse volunteer culture

      Location: People & Funding & Strategy - Theatre 4

      This session will look at a case study at the Museum of Oxford that involved working with a local college and their students with support needs. This low cost but successful project which teamed students with volunteer Museum Mentors showed how the Museum could successfully

      Speakers: Museum of Oxford
    • 14:15
      -
      14:55

      Are you ready for digital change? Running with absolute units on Twitter

      Location: Engaging New Visitors - Theatre 2

      A conversation between museum director and digital lead about the digital culture change arising from a single tweet of a ram, captioned ‘look at this absolute unit’:  what this means, how it happened, lessons to share and what next. Adam Koszary, Programme Manager and Digital

      Speakers: Museum of English Rural Life, Reading Museum
    • 14:15
      -
      14:55

      Tools for developing visitor insight

      Location: Understanding Your Visitors - Theatre 3

      The Audience Agency will introduce a range of approaches to gaining deep insight into audiences and how to use this to make change. The session will cover free resources including Audience Finder as well as recent case studies involving mapping visitor journeys. Margot Walker, Head

      Speakers: The Audience Agency
    • 14:30
      -
      15:10

      Arts Council England funding and the next ten years

      Location: People & Funding & Strategy - Theatre 4

      Arts Council England will outline funding opportunities for museums and the cultural sector, and an update on their next 10 year strategy. Isabel Churcher, Senior Manager, Museums, Arts Council England    

      Speakers: Arts Council England
    • 15:15
      -
      15:55

      Welcoming the world: how to build brands & experiences that people love

      Location: Engaging New Visitors - Theatre 2

      More information to follow soon … Dave King, Planning Design Director, StudioLR      

      Speakers: StudioLR
    • 15:15
      -
      15:55

      Understanding your visitors and adapting to them

      Location: Understanding Your Visitors - Theatre 3

      Japan House London opened in 2018, following extensive research on its anticipated audiences. Now they reveal the lessons of how the venue adapted to the needs of their actual visitors after opening, both on the ground and as an organization. Michael Houlihan, Director General, Japan

      Speakers: Barker Langham, Japan House London
    • 15:30
      -
      16:10

      Open up your museum: widening and developing your workforce

      Location: People & Funding & Strategy - Theatre 4

      Emma Chaplin, Director of AIM, will introduce the Open Up: museums for everyone toolkit which aims to help museums change their approach to not only widening their visitors but also their staff and volunteers. Celyn Williams, Head of People Development at Beamish will discuss the

      Speakers: Association of Independent Museums, Beamish
    • 16:15
      -
      16:55

      Bringing archives alive to find new audiences

      Location: Engaging New Visitors - Theatre 2

      This session explores how to find different audiences and pinpoint what interests them about archives and collections, uncover the stories that engross and challenge assumptions. Trialling a variety of engagement approaches, including some from other sectors, uncovered a number of surprises. Karen Smyth, Co-Director of

      Speakers: University of East Anglia
    • 16:15
      -
      16:55

      More than just ticketing – how it can help you understand your visitors

      Location: Understanding Your Visitors - Theatre 3

      More information to follow soon … National Museum of the Royal Navy and Gateway Ticketing Systems UK Ltd

      Speakers: Gateway Ticketing Systems UK Ltd, National Museum of the Royal Navy
    • 16:30
      -
      17:30

      Brexit – What next?

      Location: People & Funding & Strategy - Theatre 4

      This session may be subject to change!    

      Speakers: Sector Experts
  • Thursday 16 May
    • 09:50
      -
      10:30

      Multisensory museums – touching collections to touch new audiences

      Location: Collections Management - Theatre 1

      An interactive session exploring the benefits of including multisensory elements with our museum activities in order to improve our education offering, create truly accessible museum spaces, and make our museums more fun and memorable for everyone. Elliot Goodger, Museum Manager, Nantwich Museum  

      Speakers: Nantwich Museum
    • 09:50
      -
      10:30

      Retailing success in a small museum

      Location: Retail + Trading - Theatre 3

      Even with an awkward space and small budget great things can be achieved. A case study of how a small local authority run museum, facing increased financial pressure, transformed its retail space and increased shop income by 43%, reaching the income target for 2020 in

      Speakers: The Museum in the Park
    • 10:00
      -
      10:40

      Hints, tips and ideas to take your fundraising to the next level

      Location: People & Funding & Strategy - Theatre 4

      More information to follow soon … Institute of Fundraising

      Speakers: Institute of Fundraising
    • 10:45
      -
      11:25

      Project Reveal – The wider impact of documenting 100,000 objects in one go

      Location: Collections Management - Theatre 1

      100,000 objects, 47 properties, 18 months. It sounds like a game show but Project Reveal has been hard work as well as fun. We explore how the impact of this project extends way beyond the benefits of good documentation. Susanna Hillhouse, Head of Collections Services,

      Speakers: National Trust for Scotland
    • 10:45
      -
      11:25

      Emotions drive economics – why brand is vital to the success of cultural retail

      Location: Retail + Trading - Theatre 3

      Cultural retail built on brand reclaims the souvenir as a thing to remember, fulfilling essential functions of memory, sharing and inspiring action. Frances will analyse the what, why and how of cultural retail built on brand, inspired by case studies from inside and outside the

      Speakers: The Seeking State
    • 11:00
      -
      11:40

      Micro-internships: one small step to diverse recruitment

      Location: People & Funding & Strategy - Theatre 4

      Our MDY funded Micro-internship pilot is changing the way that organisations think about recruitment and short term contracts. Hear about the Micro-internship concept, how different organisations have addressed the challenge, and how Micro-internships can help you recruit diversely. Michael Turnpenny, Museum Development Manager, Museum Development

      Speakers: Culture Syndicates CIC, Museum Development Yorkshire
    • 11:00
      -
      11:40

      Working together – creativity, arts and collections

      Location: Learning - Theatre 2

      The University of Cambridge Museums and AccessArt share playful, process-led and iterative approaches to their learning and engagement work. Hear how they weave creativity into programmes around digital making, animation and more. They’ll also share their open-access educator & teacher-friendly resources. Dr Kate Noble, Education

      Speakers: AccessArt, The Fitzwilliam Museum
    • 11:40
      -
      12:20

      Copyright best practices: making your collection work harder

      Location: Collections Management - Theatre 1

      This presentation will explore the following themes through the lens of copyright best practices – Balancing ethics, risk management and legal compliance when acquiring/using collection items. How to increase long term rights efficiency. Realising potential value associated with rights exploitation. Naomi Korn, Managing Director and

      Speakers: Naomi Korn Associates
    • 11:40
      -
      12:20

      The importance of good retail display as a selling tool

      Location: Retail + Trading - Theatre 3

      Why is visual display so important for retail and what are the first impressions you give your visitors?  And are your window and interior displays enticing visitors to spend? This session will encourage you to look at your shop with fresh eyes and provide basic

      Speakers: Made You Look!
    • 12:00
      -
      12:40

      Participatory Practice

      Location: Learning - Theatre 2

      Meaningful participatory practice can be challenging (but always rewarding!) – find out about MAP, the free network supporting museum practitioners in this area, followed by a focus on working with and welcoming adults with SEN to your museum.Emma Morioka, Audience Poppy Szaybo, Co-Founder & Director, Museums

      Speakers: Museums and Participation Network (MAP), Royal Academy of Arts
    • 12:00
      -
      12:40

      What the National Lottery Heritage Fund’s new framework means for you

      Location: People & Funding & Strategy - Theatre 4

      An outline of  NLHF’s new approach to funding over the next five years including our strategic priorities, opportunities through funding campaigns, streamlined approaches to grants and our new organisational structure. Fiona Talbott, Head of Museums Libraries Archives, National Lottery Heritage Fund  

      Speakers: National Lottery Heritage Fund
    • 12:35
      -
      13:15

      Not interested in temperature control? Environmental parameters for robust collections

      Location: Collections Management - Theatre 1

      How the Science Museum Group set environmental parameters for robust collections and our approach for breaking down some tight environmental conditions.  Consideration of the consequences and impacts across museum functions of moving the parameters and being more flexible. Louisa Burden, Head of Conservation & Collections

      Speakers: Science Museum Group
    • 12:35
      -
      13:15

      Be a “cultural business” to drive income

      Location: Retail + Trading - Theatre 3

      Zak will show you how Bristol changed from being a museum service to a cultural business. A  focus  on delighting visitors and being data-informed has seen the team of teams rise to the opportunities of income generation in the face of big challenges. Zak Mensah,

      Speakers: Bristol City Council
    • 13:00
      -
      13:40

      Helping museums connect with a student audience

      Location: Learning - Theatre 2

      Since 2017 Art Fund have grown their audience of university students across the UK to over 24,000 through the Student Art Pass. From a student ambassador programme and paid placement opportunities to a museum of the year road-trip and creative writing competition, they are helping

      Speakers: Art Fund, National Museums Liverpool
    • 13:00
      -
      13:40

      Hot topic exhibitions – creating rapid response provocative exhibitions

      Location: Exhibition Design + Interpretation - Theatre 4

      The Hot Topic programming strand at the National Science and Media Museum creates rapid response provocative exhibitions. These look at the implications of issues which are trending in the media, such as Fake News or Internet Connected Devices, and create an adult conversation around them.

      Speakers: National Science and Media Museum
    • 13:30
      -
      14:10

      Working with regional collections to create revenue through licensing and product development

      Location: Retail + Trading - Theatre 3

      This talk will demonstrate the pros and cons of translating your collections into commercial designs for licensing to third parties; and how generating exclusive bespoke product can generate revenues, reach new audiences and increase awareness of your museum. Gwyneth Campling Licensing and Product Development

      Speakers: Gwyneth Campling Licensing and Product Development
    • 13:30
      -
      14:10

      Does your collections management system do what you want or need it to do?

      Location: Collections Management - Theatre 1

      Using the ‘jobs to be done’ methodology Axiell is ensuring innovation activity is tightly aligned to customers’ most important yet least satisfied needs. Highlighting current work with a range of sectors this presentation will showcase innovative scenarios in the cultural sector and offer top tips

      Speakers: Axiell, The Hunterian
    • 14:00
      -
      14:40

      Developing a local, place based curriculum

      Location: Learning - Theatre 2

      Leeds Museums & Galleries have developed a cross-artform, place-based curriculum with 40 cultural organisations and 30 schools. The curriculum sits on mylearning.org, a website holding national teaching resources. Explore how you can use the model, the benefits, challenges and mylearning.org. Kate Fellows, Lifelong Learning Manager

      Speakers: Leeds Museums and Galleries
    • 14:00
      -
      14:40

      Feeling the museum – exploring engagement through emotion

      Location: Exhibition Design + Interpretation - Theatre 4

      If films and books can make us laugh, cry, and jump out of our seats, why are museums so buttoned down? We will explore engagement through emotion, creating space for feeling, and opening hearts as well as minds. Rachel Tranter, Director and Holly Bee, Education and

      Speakers: Group for Education in Museums (GEM)
    • 14:25
      -
      15:05

      Conserving and curating the Whitechapel fatberg

      Location: Collections Management - Theatre 1

      Ever think you get given crap to work with? Find out how the Museum of London took a toxic lump of sewage and turned it into Fatberg! – the most talked about display the museum has ever done. Sharon Robinson-Calver, Head of Conservation and Collection

      Speakers: Museum of London
    • 14:25
      -
      15:05

      Encouraging secondary spend: using seasonal themes to enhance the visitor experience

      Location: Retail + Trading - Theatre 3

      Sharing the triumphs and tips from World Heritage site, Blenheim Palace, the team discuss how to maximise revenue opportunity by working with our seasons through special exhibitions, behind the scenes tours, food and music festivals, and local business promotions. Focussing on events and retail, find

      Speakers: Blenheim Palace
    • 15:00
      -
      15:40

      Spaces and places for learning

      Location: Learning - Theatre 2

      Whether you’re working in custom-made education suites or inhabiting corners in galleries, gardens or elsewhere this session will be useful. Our speakers will share experiences and tips from their two very different settings on making best use of spaces and places for learning. Amy Seadon,

      Speakers: Aerospace Bristol, Essex Fire Museum
    • 15:00
      -
      15:40

      V&A Dundee – designing a new museum

      Location: Exhibition Design + Interpretation - Theatre 4

      V&A Dundee Director Philip Long will discuss the creation of Scotland’s first design museum, which aims to champion past, present and future design in a Scottish and global context. Philip Long, Director, V&A Dundee

      Speakers: V&A Dundee
    • 15:20
      -
      16:00

      Banish the Backlog

      Location: Collections Management - Theatre 1

      Aiming to demystify documentation backlogs, Collections Trust’s ‘Banish the Backlog’ programme helps small regional groups of museums to develop realistic plans for improving their collections documentation. Outreach Officer Sarah Brown will speak about the programme and share her top tips. Sarah Brown, Outreach Officer, Collections

      Speakers: Collections Trust
    • 15:20
      -
      16:00

      Selling space – profitable venue hire and events for smaller museums

      Location: Retail + Trading - Theatre 3

      Purpose-designed or not, museums of all sizes have both indoor and outdoor spaces offering opportunities for audience and revenue development. Drawing on his extensive experience, John will explain how to maximise the opportunities and avoid the pitfalls of exploiting space to grow profitability and enhance

      Speakers: John Barford Interim Management and Consultancy
    • 16:00
      -
      16:40

      Using reflective practice to enrich learning programmes

      Location: Learning - Theatre 2

      ZSL and Science Museum Group both use Reflective Practice in their educational work. Find out how models they’ve developed, using self-reflection, peer observation and other techniques, support and enrich their learning and engagement programmes and how they might work in your setting too. Stephanie Pace,

      Speakers: Science Museum Group, ZSL London Zoo
    • 16:00
      -
      16:40

      Stories in the Stones: Interpreting Gloucester Cathedral

      Location: Exhibition Design + Interpretation - Theatre 4

      This case study review will explore the complex process of planning, designing and delivering a major scheme of innovative interpretation in one of Britain’s greatest historic buildings. Find out how the project achieved a 5 star Visit England assessment by taking the visitor experience to

      Speakers: Association for Heritage Interpretation, Imagemakers Design

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