This session is now available to view on-on demand. Simply book a ticket and the viewing link will be emailed to you.

How can museums fully embrace the potential of social, while maintaining ethical values?

Platforms that once offered museums thousands of engagements can now, if managed correctly, connect them with millions. Is your organisation ready to fully embrace the potential of social while also staying true to its ethical values?

Speakers include:

• Edel Flood, TikTok
• Abby Bird, Black Country Living Museum
• Pete Austin, IWM
• Foteini Aravani, Museum of London<