Speakers: Michael Terwey, Director of Public Engagement and Research, National Trust for Scotland, Lily Pender and Josh Gaillemin, Partners, theWholeStory

Storytelling has been recognised by the National Trust for Scotland as the best way to create tours specific to each site that will engage their wide variety of members and visitors. Through a 3-year train the trainer’s programme with theWholeStory, they are creating cohorts of in-house trainers that enable the Trust to create an infinite number of enticing tours. Through the programme they are questioning and defining what makes a good tour, both in content and delivery.

Trainers taking part have come from operational, gardening, ranger and visitor experience roles and have worked on creating tours for castles, landscapes, gardens and houses to ensure the training they will go on to deliver is a good fit for any site and any participant.

While still in its early stages, the impact of the work can already be seen in visitor surveys and mystery shopper reports which show an improvement in levels of visitor engagement and satisfaction due to the new tours.

May 15 @ 12:30
12:30 — 13:00 (30′)

Theatre 4 – Exhibitor Session

Talks

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