Speakers: Libby Papakyriacou, Consultant and Robin Cantrill-Fenwick, CEO, Baker Richards

How can organisations use consumer psychology to maximise visitor conversion into secondary spend, membership or donations? Baker Richards will present strategies to encourage the behaviour you want from your visitors – whether that’s spending more in the shop, or upgrading to membership.

Visitor attractions of all shapes and sizes will gain valuable tips and tricks based in consumer psychology, research and Baker Richards’ years of experience. Find out how to use pricing to achieve your goals – through ticketing, retail, catering and memberships. Explore the link between these different areas, and find out how to leverage the best results you can using consumer psychology.

Whether you’re a large organisation with sophisticated resources, or a smaller team with limited time, you’ll leave this session with quick wins and longer-term ideas to mull over.