Speaker: Daniel Oledzki, Commercial Manager and Nicholas Thorp, Front of House and Facilities Officer, The Old Operating Theatre Museum & Herb Garret

Like most cultural institutions and charitable organisations following the Coronavirus lockdowns and closures, the Old Operating Theatre Museum faced a challenging re-structuring process in order to become financially sustainable again. Using a very small budget, DIY innovation, and opportunities in our local communities, the museum transformed the existing gift shop and launched a new online shop.
Both of which are an extension of the unique experience the museum’s authentic historic space provides, as well as an extension of the organisational ethos as a charity, featuring products that promote holistic understandings of well-being while providing a platform for independent makers and local artists.

A creatively designed Apothecary Shop, new branded ranges that fit the theme, making the move to work exclusively with UK based businesses, independent makers, other charities and social enterprises, as well as a new recurring Local Artists Project, has allowed us to elevate our offer to our existing audience, reach new target markets beyond, and significantly increase income generation.

In this session, the museum’s commercial manager, Daniel, will share an overview of the museum’s new retail approach, and what has been learned and achieved.”