Speakers: Malcolm Howitt, VP Sales, Axiell

Create once, publish everywhere is a phrase you hear a lot when it comes to content distribution. But how can museums, galleries and heritage organisations put that mantra into action? And what tools are available to help you get there?

Axiell’s Malcolm Howitt will share frameworks for creating multi-channel experiences and case studies from leading institutions who are using or working towards this approach.

The result is a highly efficient approach to content creation that can scale quickly across channels and evolve sustainably over time, all while enhancing what museums do best: tell stories, engage audiences, and encourage learning and exploration.

Join us to learn how multi-channel storytelling can help you create richer and more immersive experiences onsite, online, and on personal devices. You’ll learn how the award-winning CultureConnect platform is empowering organisations to work in this way, and walk away with actionable steps to start embracing multi-channel storytelling at your organisation.

May 10 @ 14:15
14:15 — 14:45 (30′)

Theatre 4 – Exhibitor Session


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