Speakers: Abbi Ollive, Director of Marketing and Visitors and Georgie Sykes, Marketing & PR Manager, Castle Howard

Castle Howard’s audience for their Christmas events has doubled in the last five years. This session is a case study on their 2023 marketing campaign, including stories and tips on how they built their Christmas brand by centering the visitor experience. The presentation will cover practical marketing and PR tactics, plus Castle Howard’s approach to programming, how they’ve developed their audience care, and how they’ve navigated challenges along the way.

May 16 @ 13:45
13:45 — 14:25 (40′)

Theatre 1


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