Speaker: Kingston Myles, Head of Commercial Development, English Heritage

English Heritage cares for over 400 historic properties and monuments alongside the London Blue Plaque Scheme. The charity, which now has to be financially self-sufficient, has embarked on an ambitious programme of commercial growth which includes the creation of a new brand licensing programme.

Kingston, who heads up Commercial Development at English Heritage which includes the brand licensing programme, will share the methodology he used to create the brand licensing programme at EH – Know, Do & Review. If you’re thinking about starting a brand licensing programme or health-checking your current programme – there promises to be some key takeaways alongside some great examples that show you just how to bring a story to life from your collection or organisations core purpose.

May 11 @ 12:15
12:15 — 12:55 (40′)

Theatre 2


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