Kingston Myles, Head of Commercial Development, English Heritage
As the world of museums, heritage and cultural visitor attractions seeks out new income streams, Kingston shines a light on how English Heritage have launched their Brand Licensing Programme. He’ll share Know, Do, Review and the methodology which you can apply to starting your own programme alongside a number of live examples.
Speaker: Kingston Myles, Head of Commercial Development, English Heritage
English Heritage cares for over 400 historic properties and monuments alongside the London Blue Plaque Scheme. The charity, which now has to be financially self-sufficient, has embarked on an ambitious programme of commercial growth which includes the creation of a new brand licensing programme.
Kingston, who heads up Commercial Development at English Heritage which includes the brand licensing programme, will share the methodology he used to create the brand licensing programme at EH – Know, Do & Review. If you’re thinking about starting a brand licensing programme or health-checking your current programme – there promises to be some key takeaways alongside some great examples that show you just how to bring a story to life from your collection or organisations core purpose.
