Speakers: Katherine McAlpine, Director, Brunel Museum and Jo Breeze, Crowdfunding Consultant

The objective was simple: we wanted to raise enough money to purchase a bespoke, archive quality display case to display the Thames Tunnel watercolours. The measure of success, even simpler. If we didn’t raise the whole £18,500 within 30 days, we had failed. A year later, the team who delivered the campaign reflect on the strategies for success for conducting a campaign entirely online, from how to sweat existing assets, to creating new ones, and maximising amplifiers. We share top tips for starting your own crowdfunding campaign from selecting a clear target to ensure reward fulfilment.

May 11 @ 13:15
13:15 — 13:55 (40′)

Theatre 2


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