Speakers: Ross Williams, Head of Operations & Partnerships, Beyonk

A good online booking system should be a must-have for any business.  At a basic level it’s an essential tool to help capture bookings and lock in commitment, but they’re so much more than that. The data you can collect can help you understand your business better than ever before, allowing you to focus resources and development in the right places. It can therefore help improve customer experience (who likes queues let’s face it?), and support your marketing efforts – multiple customer engagements for every single booking is always a great opportunity. And if you’ve got an online booking system, don’t forget this is as much part of your customer experience as the actual visit, it is also the first one too! So make it count, and make sure you’re using your software to its full capacity and giving it the opportunity to help drive your business forward.