Jennie Jiricny, Museum Marketing Relationship Manager and Rebecca Passmore, Marketing Manager, National Art Pass, Art Fund and Annie Duffield, Head of Marketing & Communications, Postal Museum
Join Art Fund for an introduction to their activities beyond grant giving and find out how you can join 850+ venues in the National Art Pass network or make the most of your existing partnership to promote your venue more effectively, reach new audiences and widen participation.
Speaker: Jennie Jiricny, Museum Marketing Relationship Manager and Rebecca Passmore, Marketing Manager, National Art Pass, Art Fund and Annie Duffield, Head of Marketing & Communications, Postal Museum
Art Fund works in partnership with a UK-wide network of over 850 museums, galleries and historic places, known as the National Art Pass network. These venues are regularly promoted to our audience of culture seekers, increasing your visitors and revenue, and offering you wider brand exposure. You can showcase your venue and exhibitions across Art Fund marketing channels to raise your profile, with opportunities to be featured in our newsletter and in national print publications such as the Art Guide and Art Quarterly magazine, or even appear on our award-winning Meet me at the Museum podcast. We are also working with an increasing number of digital influencers and media partners to reach their audiences in an authentic way, to ensure we are inclusive to all UK ‘culture seekers’.
As part of the National Art Pass network you can use a range of services designed to support your museum, including Art Tickets, our free online ticketing system. Your team can also benefit from buying a Professional Art Pass at a discounted rate exclusive to organisations in our network. You’ll also be the first to hear about projects like The Wild Escape, our major new UK-wide project to get more families and schools into museums and engaging with your collections. It couldn’t be easier to get involved – find out more at thewildescape.org.uk for an easy onsite activation for visitors!
Join speakers from Art Fund’s museum and National Art Pass marketing teams as we talk about the many ways we can help promote your venue. You’ll hear about some of our recent initiatives to widen participation amongst all our members, including student, family and teacher audiences.
We’ll also be joined by the Head of Marketing at The Postal Museum, who will share some of their experiences of how the National Art Pass network has helped them so far.`
