Speakers: Kristīne Apsīte, Head of Marketing & Global Picture Framing Business, Groglass

Art is not just a luxury or an indulgence; it is an important part of our cultural heritage. It tells the story of our past and reflects the values and beliefs of our society. And yet, all too often, art is locked away in archives and safe storages, hidden from public view.

Museums and galleries have a vital role to play in this regard. They are responsible for preserving and protecting art, but they must also make it accessible to the public. Conservation is essential to preserving art for the future. But it’s also important to remember that art was never meant to be hidden away. It was created to be shared, to be experienced, and to be enjoyed.

What methods and tools can help museums achieve this balance? What role do digital tools, education, and innovation play in making art available to all? By exploring real-world examples and experiences with the Latvian National Museum of Art, Kristīne Apsīte, the Head of Marketing & Global Picture Framing Business Department at Groglass will help you find tools to make art both accessible and protected for future generations.

May 11 @ 12:45
12:45 — 13:15 (30′)

Theatre 4 – Exhibitor Session


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