Speaker: John Boulding, CMO, Vox Group and Katie Weller, Travel Trade Sales Manager, National Gallery

The past few years have brought unprecedented changes to the way we live, work, and interact with each other. The pandemic forced us to adapt to new ways of communicating and engaging with the world around us, and this has had a profound effect on the cultural sector. Through much of the pandemic, museums, galleries, and heritage sites, like many other businesses, closed their doors to the public and had to find new ways to connect with their audiences.

With the lifting of most of Covid restrictions, one of the most significant changes we have seen is an increased desire to use smart technology in guiding visitors through cultural institutions.
As a company that specializes in multilingual guiding technology, we at Vox Group understand the importance of meeting this new demand. But our technology doesn’t just benefit visitors, it also helps cultural institutions to increase their income. By engaging visitors through our technology, cultural institutions can increase spend in their outlets and can connect additional stakeholders to widen their revenue bubble across the greater destination.

We are proud that one example of work is our relationship with the National Gallery, one of the greatest collections of paintings in the world. Vox guide transmitters are programmed to speaker-specific secure channels, so each Blue Badge guide or artist can speak during official NG guided tours or events with complete clarity and without interference. The result is a successful and exclusive multi-gallery tour experience provided for visitors.

In conclusion, the past few years have brought notable change to the way visitors engage with cultural institutions, and it is clear that technology will play an increasingly key role in guiding visitors through these spaces. We understand how to rethink guiding services in light of the pandemic, and we are ready to share this knowledge to help them meet this challenge head-on.