Speakers: Paul Sapwell, CEO, Hampshire Cultural Trust, Amy Jenkins-Le Guerroue, Strategic Alliances Director, Ubisoft, Will Humphrey, Creative Director, Sugar Creative and Ed Cookson, Director, Sarner International Ltd.

Presenters: Katerina Kremmida, Director for Heritage and Attractions and Jaane Rowehl, Director for Collections and Programming, Hampshire Cultural Trust

In 2022, Hampshire Cultural Trust opened a new and unique heritage attraction in Winchester. Delivered in partnership with Ubisoft, Sugar Creative and Sarner International, 878 AD tells the remarkable story of how King Alfred transformed Wessex, and Winchester at its heart, from beleaguered backwater to royal centre of England. The experience consists of two parts – both made possible thanks to the exceptional digital assets created for the computer game, Assassin’s Creed; Valhalla, and its non-violent companion game, Discovery Tour Viking Age. The first part of the experience is an immersive environment where AV, life performance and museum displays combine to recreate Winchester at the eve of the Battle of Edington. Following on from the events of 878 AD, visitors then explore the city using an app. The interactive trail with its AR-driven games serves to explain the legacy of King Alfred’s reign. 

Join us at the M&H Show as we share what we have learnt so far from creating and operating this innovative heritage experience and answer any questions you may have about how we combined digital and real to create this unusual cultural experience.

Find out more about 878 AD at https://878ad.co.uk

May 11 @ 15:00
15:00 — 15:40 (40′)

Theatre 1


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