The world’s first micro licensing engine for the app environment. User Generated Content (UGC) can be created easily and legally, in any app or platform, properly identified, licensed, tracked, paid for and measured in milliseconds. OCL Totem provides rights owners with a united, single method of accounting and monetisation of approved content and a transactional revenue stream. Billions in previously unavailable revenue is now in play. There is no current method for unlocking this source.